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Content Marketing has been rising for the last five years. Internet users (we) don’t want to be told what to do, we want information available in order to choose ‘the best’ option for us.
But what happen when there is too much information? Too much content?
Studies reported that the attention span is decreasing:
“Our Average Attention Span Is Now Shorter Than Goldfish”
Right… fish according SAP Business
For this reason it is normal that Marketing is looking for something more… catchy?
Well, I could write thousand of words here but I am better leaving you with my ‘Marketing Board’ on Pinterest: